REI Co-op is introducing its first “small format” neighborhood store in Cambridge, MA, bringing the company’s number of New England retail outlets to 11. The 6,500-square-foot store, scheduled to open this fall, will be a part of the innovative Cambridge Crossing community and serve the nearly 579,000 lifetime members throughout Greater Boston.
“After 34 years in Massachusetts, including 18 years in Fenway, we’re proud to grow into the city of Cambridge this fall—a neighborhood filled with outdoor enthusiasts and forward-thinking companies,” says Becky Smith, REI’s Northeast regional director. “We look forward to joining the fabric of a community that shares our belief that time outside is fundamental to a life well lived. REI is committed to connecting and supporting all members of the community to have an active lifestyle.”
Product selection will be carefully curated to serve a Cambridge community that prioritizes time outside as part of their daily lives. For example, the rich heritage of running and cycling in Greater Boston will be a distinct focus. Beyond the products available in-store, members and customers will be able to access the full breadth of the company’s offerings on REI.com through in-store consultation services and virtual outfitting.
With a new subway station just a few steps away, REI’s Cambridge location will be connected to a commuter bike center equipped with self-service bike maintenance tools for quick fixes, as well as restrooms and even showers. Those needing further assistance and expertise can stop into REI and connect with a certified bike technician.
In addition to offering gear and maintenance, the location will feature a gathering space where customers can meet with REI’s local staff to plan outdoor adventures and discuss gear. REI will also work closely with Cambridge Crossing to host community programming on the 11 acres of planned public parks and open space.